BuilT TO Stand Out IN Deep waters ...
PORTFOLIO / UP ÉPI
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UP ÉPI is an artisan bakery based in Arlon, Belgium, founded on the belief that pleasure and health can exist together. Rooted in tradition, all breads are made with natural, house-made sourdough, prepared daily using time-honored methods. The result is bread that is both healthier and richer in flavor, designed to be enjoyed over several days.
Alongside its breads, UP ÉPI offers reduced-sugar pastries and thoughtful alternatives made with natural and organic ingredients, allowing customers to enjoy indulgence without compromise.
PROJECT SCOPE & DIRECTION
Suzanne, the founder of UP ÉPI, is a dedicated and creative entrepreneur driven by a strong commitment to health and craftsmanship. She reached out to rethink the brand’s concept and give it a clearer artistic direction.
My role was to refine the visual identity and creative direction, aligning the brand’s look and feel with its values. The objective was to express authenticity, care, and balance, creating a visual language that feels warm, trustworthy, and rooted in tradition while remaining contemporary.
KEY CONTRIBUTIONS
If clarity, consistency, and execution matter ...
